Sunday, October 14, 2012
"She is fast and thorough, and sharp as a tack. She's touring the facility and picking up slack"
As previously mentioned on the first day of class, one of my favorite TV shows is Chuck. While watching it the other day I got thinking about how TV shows use similar facets as advertisements in order to capture our attention. First off, the show has to stand out against all other shows out there as something worth looking into (Perception facet). Then, it has to connect with us on an emotional level by possibly fulfilling our need for laughter, or to be caught up in romance, etc. (Affective facet) It also has to be somewhat stimulating cognitively. (I guess the tie to the cognitive facet is a little bit of a stretch because it is not necessarily informing us of anything, unless you look at it in the sense that it needs to be intriguing enough that it informs you of a new plot development each episode so as not to be completely predictable.) I think the association facet plays a large role in TV shows. For example, I can no longer hear the CAKE song "Short skirt/Long Jacket" without thinking of Chuck. Or (probably a more popular one) I'm sure a lot of people think of 24 anytime they hear the alternating high and low beep of a second hand. I'm also sure few people actually think of the literal theory that the solar system started from a little speck when they hear the words "Big Bang Theory". If all these facets work together through the persuasion facet, then as the TV show creators hope, you'll end up watching their show because of the behavior facet.
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